Comprehensive cross-platform analysis covering Facebook, Instagram, YouTube, and TikTok.
Roadmap for the July 2026 report.
Report Context & Objectives
Executive Summary
June vs July View
July generated 152,152 views across four platforms, down 19.4% from June. Facebook produced 80.7% of them, entirely organic. One summer story — sun, tanning and pigmentation — carried every platform.
122.8K views but 80.3K viewers — viewers rose 18.7%. Still 100% organic, and the page passed 10,007 followers.
12,954 views (−46.4% vs June) and 6,375 viewers (−48.9%). Reels are 93% of all visibility.
10,198 views and +18 subscribers. 91.3% of traffic comes from the Shorts feed alone.
6.2K views (−11.6%), but shares grew 19% and net followers rose to 14. Search is half of all traffic.
Three themes — tanning, sun protection, pigmentation — each ran on three platforms and produced 87,471 views between them.
Facebook is now 80.7% of all views, up from 77.9% in June. The dependency grew rather than eased.
Four figures in the July dashboards contradict each other or contradict June. Every number in this report is shown exactly as the platform reported it — nothing has been adjusted to make it fit. These are the open items.
The KPI card reports 122.8K views. The deep metrics report 181,969 organic views with 0 from ads. Since Facebook is 100% organic, these should be the same number. They differ by 59,169.
26.1 hours across 10,198 views implies an average view of 9.2 seconds, but Studio reports an average view duration of 0:20. At 0:20 the watch time would be 56.7 hours.
Egypt 98.4% plus eight other countries totals 112%. The shares are shown as reported, but they cannot all be percentages of the same audience.
Facebook views are reported as −38.2%, which implies a June base of 198.7K — June's own report said 147,141. Viewers (+18.7%) and TikTok views (−11.6%) do reconcile. The chart below uses the two reports' actual figures.
Total views per platform, taken from the absolute figures in each month's own report. Every platform declined; Instagram fell furthest.
16.5%
46.4%
6.4%
6.1%
Total across all four platforms: 188,815 in June → 152,152 in July, a 19.4% decline. Facebook's share of the total rose from 77.9% to 80.7%.
Tanning damage ran on Facebook, Instagram and TikTok (48,400 views). Sun protection ran on Facebook, Instagram and YouTube (34,512). Pigmentation ran on Instagram, YouTube and TikTok (4,559). Nothing else made a top list.
Women lead everywhere and the lead is widening: Instagram 92.2%, Facebook 85.3%, TikTok 69%. Ages 35–44 are the top band on both Instagram (35.2%) and TikTok (33.2%).
Facebook recorded 0 link clicks all month. Instagram recorded 11 external link taps, down 50%. 152,152 views produced 11 outbound clicks in total.
CONCLUSION: The content reaches people. Nothing carries them to a booking.
Facebook logged 0 link clicks in July. Instagram logged 11 external link taps, down 50%. Across 152,152 views, eleven people were carried anywhere. The audience is being informed but never invited.
Views fell 46.4% versus June, viewers 48.9%, profile visits 37.3%, profile activity 37.9%. Followers still grew to 2,648, so the account is not being penalised — the content is simply not being served.
Facebook rose from 77.9% to 80.7% of total views. That was flagged as a risk in June and it grew in July. The remaining three platforms produced 29,352 views combined.
Four figures conflict this month: Facebook views (122.8K vs 181,969), the country split (112%), YouTube watch time versus average duration, and several month-over-month baselines that do not match June's report.
5 high-impact actions to run next:
Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.
The Reach Engine (10,007 Followers)
Views
122.8K
38.2%
Viewers
80.3K
18.7%
Content Interactions
1.4K
42.3%
Facebook Visits
5.9K
6.2%
Lifetime Followers
10.0K
All-time total
* The KPI card reports 122.8K views and the deep metrics report 181,969 organic views, with 0 from ads. Both are shown as the dashboard displayed them. This needs reconciling with Meta.
Top Cities:
Andorra 5.3% • Shubra El Kheima 1.5% • Mansoura 1.3% • Riyadh 1.2% • Dubai 1.0% • Tanta 1.0%
Countries:
Egypt 98.4% • Saudi Arabia 3.3% • United States 3.0% • UAE 1.8% • Libya 1.5% • Canada 1.3% • UK 1.2% • Kuwait 0.9% • Germany 0.6%
These country shares total 112%, so they are not exclusive shares of one audience. Shown as reported; needs checking in Meta before the next report.
Reels-Only Visibility, Reach Falling
Views
13.0K
46.4% vs June
Viewers
6.4K
48.9%
Total Followers
2.6K
2.0%
Net Followers
61
79 follows − 18 unfollows
Profile Visits
307
37.3%
35-44
35.2%
25-34
23.8%
45-54
22.2%
13-17 0.1% • 18-24 3.3% • 25-34 23.8% • 35-44 35.2% • 45-54 22.2% • 55-64 11.7% • 65+ 3.7%
Top Locations:
Madinat Al Huckstep 4.0% • Abu Rawwash 3.2%. Greater Cairo is 32.8% of the audience.
Berloque dermatitis
Opens the reels tab — direct link needed
Opens the reels tab — caption and direct link needed
Shorts-Feed Discovery Channel
Views
10.2K
6.4% vs June
Watch Time
26.1 h
See source note
Subscribers Gained
18
306 total
Impressions
5.9K
4.4% CTR
Stayed To Watch
38.0%
62.0% swiped away
Browse Features 0.5% • Notifications 0.1% • Others 0.3%
Impression CTR
4.4%
Avg View Duration
0:20
Subscribers
306 (+18)
Subs per 1K views
1.8
Note on sources: 26.1 hours over 10,198 views works out to 9.2 seconds per view, but Studio reports an average view duration of 0:20. At 0:20 the watch time would be 56.7 hours. Both figures are shown as reported. Separately, views exceed impressions because Shorts-feed views are not counted as impressions — the 4.4% CTR applies only to the 5,850 impression-driven surface.
Opens a YouTube search — direct link needed
Search-Driven Discovery
Video Views
6.2K
11.6%
Profile Views
54
16.9%
Likes
125
6.0%
Shares
25
19.0%
Net Followers
14
55.6%
Search
50.4%
For You
46.5%
Profile
2.0%
Following 1.0% • Sound 0%. Search and For You are now near parity, with Search still ahead for a second month.
Female Dominant
Core Ages: 35-44 (33.2%) and 25-34 (26.5%)
Algeria 3.4% • UAE 2.5% • Tunisia 2.4% • Morocco 2.3% • Kuwait 1.9% • Iraq 1.8% • Lebanon 1.0% • Others 17.7%
Ages: 18-24 5.4% • 25-34 26.5% • 35-44 33.2% • 45-54 24.9% • 55+ 10%. Gender: 69% female / 31% male.
Comments: reported as “−2”. That reads as a change of −2 rather than a count, which against June's 2 comments would mean zero this month. The absolute figure was not reported — shown here as received.