Comprehensive cross-platform analysis covering Facebook, Instagram, YouTube, and TikTok.
Roadmap for the July 2026 report.
Report Context & Objectives
Executive Summary
June vs July View
July generated 152,152 views across four platforms, down 19.4% from June. Facebook produced 80.7% of them, entirely organic. One summer story — sun, tanning and pigmentation — carried every platform.
122.8K views but 80.3K viewers — viewers rose 18.7%. Still 100% organic, and the page passed 10,007 followers.
12,954 views (−46.4% vs June) and 6,375 viewers (−48.9%). Reels are 93% of all visibility.
10,198 views and +18 subscribers. 91.3% of traffic comes from the Shorts feed alone.
6.2K views (−11.6%), but shares grew 19% and net followers rose to 14. Search is half of all traffic.
Three themes — tanning, sun protection, pigmentation — each ran on three platforms and produced 87,471 views between them.
Facebook is now 80.7% of all views, up from 77.9% in June. The dependency grew rather than eased.
Total views per platform, taken from the absolute figures in each month's own report. Every platform declined; Instagram fell furthest.
−16.5%
−46.4%
−6.4%
−6.1%
Total across all four platforms: 188,815 in June → 152,152 in July, a 19.4% decline. Facebook's share of the total rose from 77.9% to 80.7%.
Tanning damage ran on Facebook, Instagram and TikTok (48,400 views). Sun protection ran on Facebook, Instagram and YouTube (34,512). Pigmentation ran on Instagram, YouTube and TikTok (4,559). Nothing else made a top list.
Women lead everywhere and the lead is widening: Instagram 92.2%, Facebook 85.3%, TikTok 69%. Ages 35–44 are the top band on both Instagram (35.2%) and TikTok (33.2%).
Facebook recorded 0 link clicks all month. Instagram recorded 11 external link taps, down 50%. 152,152 views produced 11 outbound clicks in total.
CONCLUSION: The content reaches people. Nothing carries them to a booking.
152,152 people watched this month and the content ends without asking them for anything. Facebook turned 122.8K views into 1.5K follows — about 12 follows per 1,000 views. Instagram turned 12,954 views into 61 net followers, roughly 5 per 1,000. The gap between watching and following is a single sentence that is not being said.
Facebook rose from 77.9% to 80.7% of total views. That was flagged as a risk in June and it grew in July. The remaining three platforms produced 29,352 views combined.
3 high-impact actions to run next:
Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.
The Reach Engine (10,007 Followers)
Views
122.8K
−38.2%
Viewers
80.3K
18.7%
Content Interactions
1.4K
−42.3%
Facebook Visits
5.9K
6.2%
Lifetime Followers
10.0K
All-time total
Top Cities:
Andorra 5.3% • Shubra El Kheima 1.5% • Mansoura 1.3% • Riyadh 1.2% • Dubai 1.0% • Tanta 1.0%
Countries:
Egypt 98.4% • Saudi Arabia 3.3% • United States 3.0% • UAE 1.8% • Libya 1.5% • Canada 1.3% • UK 1.2% • Kuwait 0.9% • Germany 0.6%
These country shares total 112%, so they are not exclusive shares of one audience. Shown as reported; needs checking in Meta before the next report.
Reels-Only Visibility, Reach Falling
Views
13.0K
−46.4% vs June
Viewers
6.4K
−48.9%
Total Followers
2.6K
2.0%
Net Followers
61
79 follows − 18 unfollows
Profile Visits
307
−37.3%
35-44
35.2%
25-34
23.8%
45-54
22.2%
13-17 0.1% • 18-24 3.3% • 25-34 23.8% • 35-44 35.2% • 45-54 22.2% • 55-64 11.7% • 65+ 3.7%
Top Locations:
Madinat Al Huckstep 4.0% • Abu Rawwash 3.2%. Greater Cairo is 32.8% of the audience.
Berloque dermatitis
Opens the reels tab — direct link needed
Opens the reels tab — caption and direct link needed
Shorts-Feed Discovery Channel
Views
10.2K
−6.4% vs June
Watch Time
26.1 h
See source note
Subscribers Gained
18
306 total
Impressions
5.9K
4.4% CTR
Stayed To Watch
38.0%
62.0% swiped away
Browse Features 0.5% • Notifications 0.1% • Others 0.3%
Impression CTR
4.4%
Avg View Duration
0:20
Subscribers
306 (+18)
Subs per 1K views
1.8
Note on sources: 26.1 hours over 10,198 views works out to 9.2 seconds per view, but Studio reports an average view duration of 0:20. At 0:20 the watch time would be 56.7 hours. Both figures are shown as reported. Separately, views exceed impressions because Shorts-feed views are not counted as impressions — the 4.4% CTR applies only to the 5,850 impression-driven surface.
Opens a YouTube search — direct link needed
Search-Driven Discovery
Video Views
6.2K
−11.6%
Profile Views
54
−16.9%
Likes
125
−6.0%
Shares
25
19.0%
Net Followers
14
55.6%
Search
50.4%
For You
46.5%
Profile
2.0%
Following 1.0% • Sound 0%. Search and For You are now near parity, with Search still ahead for a second month.
Female Dominant
Core Ages: 35-44 (33.2%) and 25-34 (26.5%)
Algeria 3.4% • UAE 2.5% • Tunisia 2.4% • Morocco 2.3% • Kuwait 1.9% • Iraq 1.8% • Lebanon 1.0% • Others 17.7%
Ages: 18-24 5.4% • 25-34 26.5% • 35-44 33.2% • 45-54 24.9% • 55+ 10%. Gender: 69% female / 31% male.
Comments: reported as “−2”. That reads as a change of −2 rather than a count, which against June's 2 comments would mean zero this month. The absolute figure was not reported — shown here as received.